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Product Launch - TRAVEL RETAIL: Beam Global Spirits & Wine's Teacher’s Origin

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Beam Global Spirits & Wine's Teacher’s Origin

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Category - Spirits, whisky, Scotch, blended, 40% abv

Available - From this month

Location - Travel Retail

Price - RRP of EUR29.90 (US$43.16) per 1-litre bottle

Distribution - Beam Global

Beam Global Spirits & Wine is extending the roll-out of its Teacher’s Origin variant to the travel retail channel. The whisky, which has previously been available in India, is targeting aged blends up to 12 years old.

Double maturation in 19th century-styled quarter casks is used to blend around 30 different malt whiskies. The variant has 65% malt content, markedly higher than standard Scotch blends.

The launch is part of the brand’s longer-term ambition to create “a family of whisky expressions” from Teacher’s, the company said.


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