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Product Launch – UK: Beam Global Spirits & Wine's Laphroaig Triple Wood

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Beam Global Spirits & Wine's Laphroaig Triple Wood

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Category - Spirits, whisky, Scotch, Islay, single malt, 48% abv

Available - From September

Location - UK

Price - RRP of between GBP40 (US$65.30) and GBP50

Distribution - Maxxium UK

Beam Inc is lining up the launch of Laphroaig Triple Wood in the UK. The whisky has previously been available solely in the travel retail channel, where it was launched two years ago.

Laphroaig Triple Wood is non-chill filtered, and produced using three of the whisky’s signature finishing processes: Firstly in American oak (ex-Bourbon barrels from Laphroaig’s sister distillery, Makers Mark in Kentucky), then into the smaller 19th-Century-style Quarter Casks for a second maturation for nine months. Finally, maturation in large, European oak, Oloroso Sherry casks, from Laphroaig’s sister bodega, Harveys in Jerez.

Distribution in the UK will be handled by Maxxium, Beam's marketing and distribution JV with Edrington Group.


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