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INDIA: Beam Global Spirits & Wine targets sales lift in India

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Beam Global Spirits & Wine is looking to expand its operations in India through establishing their imported brands and Indian Made Foreign Liquor (IMFL) brands in the country.

"We have around a dozen brands in India but around 70% of our revenue comes from the single brand Teachers," Beam Global India's CEO, Harish Moolchandani, told just-drinks today (7 October). "We are now focusing on better establishing our other brands such as DYC and Bourbon (Makers Mark) in the domestic market.

"We will launch an aggressive below-the-line marketing activity for our other brands, besides strengthening our sales and distribution network."

The company expects sales growth of over 20%, worth around US$125m, within the current fiscal year, with the upgrading of airport duty-free shops in the country forecast to bring in around 20% of total revenue.

"We expect sales growth with the modernisation of the three most important airports; Mumbai, Delhi and Bangalore," said Moolchandani.


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