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INDIA: Beam Global Spirits & Wine pushes Sauza in travel retail promotion

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Beam Global Spirits & Wine is launching a travel retail campaign for its Sauza brand in airports across India this summer.

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The push, announced earlier this week, centres around the introduction of a limited edition ‘Sauza Party Kit', which will be available within international airports in New Delhi, Mumbai, Bangalore, Hyderabad, Cochin and Colombo. 

The party kit contains a Sauza shot tray, which comes in the shape of a bat, along with five shot glasses and a Sauza salt shaker, together with two bottles of Sauza.

Harish Moolchandani, Beam Global India's CEO & managing director for India and Indian Sub Continent, said: "Sauza is the largest selling Tequila brand in India. The launch of this limited edition ‘Sauza Party Kit' should help strengthen our presence across the GTR channel even further."

The kit will be sold for US$34.


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