Beam Global Spirits & Wines has sorted its Indiana distribution

Beam Global Spirits & Wines has sorted its Indiana distribution

Beam Global Spirits & Wine has plumped for Republic National Distributing Co (RNDC) to distribute its products in the state of Indiana, after RNDC acquired Beam's partner in the US state, National Wine & Spirits, back in March.

Beam said late last week that the step marks an extension of its 37-year relationship with National Wine & Spirits in the state.

“Following an intensive distributor analysis, Beam Global decided to make a long-term commitment to RNDC,” a spokesperson for Beam told just-drinks today (26 July).

Citing figures from the Distilled Spirits Council of the United States (DISCUS), Beam said that its portfolio represents one-in-three spirits bought in the state.

“As the leading American spirits company, Beam Global is focused on growing our business through a bold approach to innovation, advertising and market activation,” said Bill Newlands, president of Beam Global’s US business. “Our alignment with RNDC in Indiana represents just one more way we can add to that growth.”