Beam Global Spirits & Wine has launched 'Le Nez de Courvoisier' programme for its Cognac brand in the US.

Le Nez will involve national Courvoisier brand ambassador Stephanie Mills who will tell the history of Courvoisier and educate participants on different syles for the Cognac.

The education programme will visit different markets throughout the country, hosted by Mills, and will operate in conjunction with point-of-sale and merchandising materials, including custom Courvoisier Lounges, Courvoisier Digestif programmes and Courvoisier custom window programmes.

"We are passionate about the craft of Cognac-making," said Stacey Simmons, Beam's senior brand manager for Courvoisier. "Through the Le Nez de Courvoisier programme, we will share the history of Courvoisier with our sales teams, distributors and on- and off-premise accounts alike."