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Energy shot company Bazi International has secured 'official energy shot' status for its namesake soft drink with the American Basketball Association (ABA).

The Colorado-based firm, which launched Bazi in the US last month, said earlier this week that the drink will assume the mantle for the 2010-2011 ABA season. Under the agreement, the ABA and Bazi will work on a multi-platform marketing campaign consisting of the exclusive right and licence to use each party in advertising, marketing, promotion and endorsement.

In addition, Bazi will “utilise ABA relationships” to promote and distribute the drink at events promoted by ABA Entertainment and Concert Series.

Financial details behind the tie-up were not disclosed.

Bazi contains eight “superfruits”, the company said, and is available in the US in 2oz shot form for US$2.99 and in packs of 6 and 12, $17.99 and $28.99, respectively.


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