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UK: Banrock Station gets overhaul

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Constellation Wines has redesigned the packaging for leading Australian wine brand Banrock Station, in an attempt to increase the quality image of the brand in the UK.

"By introducing this new look, we are aiming to drive forward sales of this…wine range and provide retailers with added profit potential," said Fleur Redshaw, Banrock Station manager.

The labels on both the Banrock Station blends and Banrock Station varietals will be given brighter and cleaner colours, while the wine's logo has also been given an overhaul to increase visual impact.

There will also be a gold finish on the neck of the bottle and information concerning Banrock Stations wetlands origin on the bottle.

The introduction of the new packaging will be supported by The Banrock Station Experience programme, which will target 130,000 consumers in stores across the country.

 


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