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RUSSIA: Baltika set to smash 2003 sales volumes

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Baltika has posted a rise in sales volume for the first nine months of this year. The Russian brewer said yesterday (11 October) that sales volume in the period from January to September increased to 14.88m hectolitres from 12.8m hectolitres in the same period last year.

Sales in the month of September rose by 38% year-on-year, hitting 1.8m hectolitres, the brewer said.

The rises were credited to better distribution, pricing, a new marketing strategy and new products.

In 2003, Baltika sold 16.17m hectolitres of beer, reporting a net profit of US$122.35m for the 12-month period.


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