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URUGUAY: Baltika enters Uruguay, Brazil and Argentina next

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Baltika has begun exporting its beer brands into Uruguay, with a view to branching out into Brazil and Argentina.

The Russian brewer, part of Carlsberg's Baltic Beverages Holding unit in the country, confirmed today (28 November) that the first container of Baltika and Arsenalnoye arrived in Montevideo port this week. Around 13,000 litres of Baltika's brands are expected to hit Uruguay between now and New Year's Eve, the company said.

During the initial phase, Baltika's products will be distributed through commercial networks in the capital, followed by traditional retailing across the whole country through major wholesalers.

"The start of deliveries to Uruguay is an important step in the development of our company's business in Latin America and will allow us also to enter other markets of the Mercosur zone, including Brazil and Argentina," said Dmitri Kistev, director of export sales at Baltika.

Baltika claimed that it will be the first producer supplying Uruguay with imported European beer in large volume packaging, ranging from 1 to 2.5 litres.


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