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RUSSIA: Baltika acts on beer advertising ban

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Baltika has pulled its sponsorship of Russia's Champions soccer league. The Russian brewer has announced the move following the introduction of legislation curbing the amount of beer advertising.

The legislation states that beer advertisements cannot be used to promote sporting and cultural organisations.

President Vladimir Putin finalised the new law last month. The law also prohibits brewers from advertising their products on television or radio from 7AM to 10PM. At other times, the adverts will not be allowed to show humans or animals or imply that beer is connected to social, athletic or personal success. Advertisers will also not be permitted to imply that beer quenches thirst.


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