Ballantine's, the Allied Domecq flagship blended Scotch, has launched a limited edition blend of over 40 malt and grain whiskies called Ballantine's LIMITED.

The brand, which will be available only in duty free, is targeted at the affluent Asian traveller, a region where Ballantine's is the premium category leader in Japan and Korea.

The Scotch will be produced only once a year and is set to enter the super premium spirits sector where it will retail at $140.

Master blender Robert Hicks said: "Ballantine's LIMITED is soft and gentle, yet complex with almost a sparkle and liveliness that sets it apart in a class of its own. Each bottle carries its own individual certificate of authenticity and a unique serial number as a guarantee of its quality and exclusivity."