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Product Launch - US: Bacardi's Torched Cherry Flavoured Rum

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Bacardi's Torched Cherry Flavoured Rum

Category - Spirits, rum, cherry and aloe, 35% abv

Available - From the beginning of this month

Location - US, nationwide

Price - SRP of US$13.99 per 750ml bottle

Torched Cherry is the latest flavoured rum variant launched by Bacardi. The stable also includes Bacardi Limon, Big Apple and Dragon Berry.

The new product combines Barbodos cherries with Torch Plant aloe, a nectar-rich ingredient indigenous to South Africa.

Bacardi Torched Cherry also comes in 50ml, 200ml, 375ml, 1-litre and 1.75-litre sizes.

The launch will be supported nationally with print advertising, digital, off-premise POS and public relations.

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Sectors: Product launches, Spirits

Companies: Bacardi Ltd

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