Bacardi‘s Plume & Petal Spritz Ready To Drink

Category – RTD, vodka-based, 4.5% abv

Available – From this month

Location – The US, available nationwide in the off-premise

Price – SRP of US$12.99 per single-flavour four-pack, $17.99 per assorted six-pack of 35.5cl cans

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Bacardi has unveiled its first vodka-based premix through the recently launched Plume & Petal brand.

Bacardi’s Plume & Petal Spritz Ready To Drink hits the US in the coming weeks and is made up of three flavours. The range comprises:

  • Peach Spritz, “with notes of white peach, lavender and black tea”
  • Cucumber Spritz, “infused with lemongrass and chamomile tea”, and 
  • Lemon Spritz, “with hints of elderflower and white tea”

“This latest offering meets the ever-growing consumer demand for the RTD category, plus low-abv cocktails and botanical-infused vodkas,” said Bacardi. “In 2020, Drizly saw a 416% increase in share of sales year-over-year for the RTD segment and 83% of bartenders are seeing a high-demand for low-abv cocktails. Vodka-based RTD options are also projected to represent 50% of the category by 2024.”

Bacardi launched Plume & Petal, which has a 20% abv and comes in three flavours, in the US in July last year. The privately-owned group also unveiled a lower-abv, flavoured brand extension of Grey Goose vodka in February.

Why COVID has prompted an RTD tsunami from spirits brand owners – Click here for a just-drinks comment