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Product Launch - US: Bacardi's Pineapple Fusion Rum

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Bacardi's Pineapple Fusion Rum

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Category - Spirits, rum, coconut, flavoured, 35% abv

Available - From this week

Location - US, nation-wide

Price - SRP of US$14.99 per 75cl bottle; also available in 5cl, 20cl, 37.5cl, 75cl, one-litre and 1.75-litre bottles

Bacardi has launched a flavoured rum that combines pineapple with coconut rum.

Pineapple Fusion Rum is said to be the first flavour of its kind to market, according to Bacardi today (11 April). Bacardi has teamed up with the NBA to promote the new extension.

This week Bacardi said it has appointed former Proctor & Gamble manager Vitalius Paulus to head up its Russian unit.

Show the press release

BACARDI(®), the world's best-selling and most awarded rum, announces its newest innovation is now available nationwide. BACARDI(®) originally unveiled the latest addition to the brand's flavored rum lineup, BACARDI(®) Pineapple Fusion(TM), during NBA All-Star 2013 in February.

Pineapple Fusion is a one of a kind product that fuses the sweet notes of pineapple rum with the toasted flavors of coconut rum. With this new flavor, BACARDI(®) delivers an unforgettable taste experience, fusing the attitude and energy of the Caribbean to keep the party going all night long. After all, BACARDI(®) has more than 150 years of experience mastering the craft of rum-making and starting great parties.

"BACARDI rum has always been a pioneer when it comes to creating truly unique flavor combinations, and we are proud to be first to market with our latest offering,," said Toby Whitmoyer, vice president and brand managing director, rum category, at Bacardi U.S.A., Inc. "We were inspired by the fusion of pineapple and coconut rums to deliver an integrated 'fusion' platform that resonates with our target consumers by combining music, sports, and great cocktails."

In the spirit of fusion, BACARDI and the NBA on TNT will bring fans today's hottest tunes paired with epic highlights from the game through the "Highlight Mix Presented by BACARDI Pineapple Fusion" during "Inside the NBA" on TNT.  Every week from April 11 through May 16, the Miami HEAT'S DJ Irie will be on-set with new music mashed with the night's biggest basketball moments. Viewers can visit www.nba.com/bacardihighlightmix to check out the latest mix and create their own highlight reel with tunes mixed by DJ Irie.

The new flavor can be chilled and served as shot drinks or mixed with fruit juice or coconut water for a twist on traditional favorites.

BACARDI(®) Pineapple Fusion(TM) is available in 750 ml for a suggested retail price of $14.99, in addition to 50 ml, 200 ml, 375 ml, 750 ml, 1 liter and1.75 liters.

Original source: Company Release


Sectors: Product launches, Spirits

Companies: Bacardi Ltd

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