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Product Launch - US: Bacardi's OakHeart spiced rum

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Bacardi's OakHeart spiced rum

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Category - Spirits, rum, spiced, 35% abv

Available - From next month

Location - US, nationwide

Price - RRP of US$12.99 per 75cl bottle

Distribution - Bacardi

OakHeart is a spiced blend of Bacardi Superior and Gold.

The variant aims to target young LDA males and females - particularly LDA to 24-year-old males. In the off-trade, the company will be highlighting “Oak and Coke” as a bar-call, through a co-packaging tie-up with Coca-Cola. OakHeart will also be the subject of sampling programmes and a "multi-platform" advertising strategy.


Sectors: Product launches, Spirits

Companies: Bacardi Ltd, Coke

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