Product Launch - TRAVEL RETAIL: Bacardi's Martini Alta Langa

By | 4 September 2013

Click through to view Bacardis Martini Alta Langa

Click through to view Bacardi's Martini Alta Langa

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Bacardi's Martini Alta Langa

Category - Wine, sparkling, 12.5% abv

Available - From this month

Location - Heinemann Duty Free stores across Europe

Price - EUR24.50 (US$32.40) per 75cl bottle

Bacardi is targeting growing demand for sparkling wine in the travel retail channel through the launch of Martini Alta Langa.

The product will be available in European airports from duty free retailer Heinemann, Bacardi said today (4 September). It comes from Alta Langa in the Piedmont region of Italy, where the vineyards are 250m above sea level.

Bacardi said sparkling wine is the fastest-growing segment of the wine category in travel retail.

Bacardi launched Gran Lusso, a vermouth Martini extension, in July to help celebrate the brand's 150th anniversary.


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Expert analysis

Bacardi Limited - Strategic SWOT Analysis Review

Bacardi Limited (Bacardi) is the largest privately held alcoholic beverages company. It engages in the production, distribution and marketing of premium spirits. The company’s portfolio includes a full range of products such as rum, vermouth, scotch, cognac, brandy, vodka, gin, liquors, tequila, port, wines, malt beverages and beer. Its brand portfolio consists of more than 200 brands and labels including BACARDI rum, GREY GOOSE vodka, DEWAR’S Blended Scotch whisky, BOMBAY SAPPHIRE gin, ERISTOFF vodka, CAZADORES tequila and MARTINI vermouth.

Sectors: Product launches, Wine

Companies: Bacardi

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