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Product Launch - UK: Bacardi’s Eristoff Gold

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Bacardi’s Eristoff Gold

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Category - Spirits, vodka, flavoured, 20% abv

Available - From last week

Location - UK, in on- (Weatherspoons, Vodka Revolution, Novus Leisure, Luminar and  Walkabout) and off-trade (Sainsbury’s)

Price - RRP of GBP13.99 (US$23) per 70cl bottle in the off-trade

Distribution - Bacardi-Martini

Eristoff Gold has a caramel and vanilla flavour.

The variant, which joins the original Eristoff and Eristoff Black in the brand’s UK portfolio, is already available in Austria, Belgium, Spain, France, Netherlands, Switzerland, Greece, Andorra, Czech Republic, Israel and Lebanon. A roll-out to more markets has been lined up in the coming quarter.

The launch is being backed by a GBP2m marketing campaign.


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