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Bacardi's Dewar's Double Double blended Scotch whiskies - Product Launch

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Bacardi's Dewar's Double Double blended Scotch whiskies

The Dewars Double Double blended Scotch range comprises three SKUs, headed by the 32 Years Old

The Dewar's Double Double blended Scotch range comprises three SKUs, headed by the 32 Years Old

Category - Spirits, whisky, Scotch, blended malt, all three have abv of 46%

Available - From this month

Location - Exclusively in Global Travel Retail channel, through DFS retail outlets

Price - See below for full details

Bacardi has released details of a new range of aged blended malt Scotch iterations under the Dewar's brand name. Available exclusively through DFS stores in the Global Travel Retail channel, Dewar's Double Double comprises three expressions, all of which have used a four-stage ageing process and are sold in 50cl bottles.

The range comprises:

  • Dewar's Double Double 21 Years Old –Finished in Oloros Sherry casks, US$90 per bottle
  • 27 Years Old – Finished in Palo Cortado Sherry casks, $160 per bottle
  • 32 Years Old – Finished in Pedro Ximenez Sherry casks, $250 per bottle

"The [GTR] channel has a vibrant mix of consumers from emerging markets at the second stage of luxury who actively seek new discoveries, especially in aged whisky," said Julie Witherden, marketing director at Bacardi's GTR division. "This new wave, combined with the specialist whisky status of Travel Retail amongst established connoisseurs and collectors, makes this an important strategic market for Bacardi. For these reasons, we knew Dewar's Double Double had to launch in Global Travel Retail first."

Dewar's Double Double will be available for a limited - albeit unspecified - time. When contacted by just-drinks, a spokesperson for Bacardi said: "The plan is to roll out from DFS to other select retailers in GTR at strategic airport locations."

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Sectors: Product launches, Spirits

Companies: Bacardi Ltd

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