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Product Launch - US: Bacardi’s Bombay Sapphire East

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Bacardi’s Bombay Sapphire East

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Category - Spirits, gin, London dry, 47% abv

Available - From September

Location - US, available in on- and off-trade in New York and Las Vegas It will be introduced nation-wide by the end of this year

Price - SRP of US$22.99 per 75cl bottle

Distribution - Bacardi USA

Bacardi has lined up the first brand extension for Bombay Sapphire, since the gin was launched 25 years ago.

The variant, Bombay Sapphire East, contains Thai lemongrass and Vietnamese black peppercorns in homage to Asia.


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