Click again to see Bacardis Rock Coconut variant

Click again to see Bacardi's Rock Coconut variant

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Bacardi's Bacardi Rock Coconut

Category - Spirits, rum, flavoured, 35% abv

Available - From 15 November

Location - US on- and off-trade – launched in Illinois, Iowa, Minnesota, Nevada, North Dakota, South Dakota, Texas and Ohio from 1 January

Price - US$13.99  for 75cl bottle – also available in 5cl, 20cl, 37.5cl, 1-litre and 1.75-litre

Distribution - Various national distributors

Bacardi Rock Coconut is the first coconut rum infused with rock melon and coconut water, according to Bacardi.

The launch will be supported nationally with print advertising, trade advertising, digital, out-of-home, on- and off-trade POS and public relations.

The variant follows the launches of Bacardi Dragon Berry and Bacardi Torched Cherry.