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Product Launch - US: Bacardi's Bacardi Mango Fusion

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Bacardi's Bacardi Mango Fusion

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Category - Rum, flavoured

Available - From this month

Location - US, nation-wide, on- and off-trade

Price - SRP of US$14.99 per 75cl bottl

Distribution - Bacardi

Bacardi has released the latest extension of its flavoured rum portfolio. Mango Fusion will roll out across the US this month in 75cl bottles. The variant will also be available in 5cl, 20cl, 37.5cl, 1-litre and 1.75-litre bottles.

Last week, Bacardi announced the retirement of its president & CEO, Ed Shirley.

Show the press release

BACARDÍ rum, the world's best-selling and most awarded rum, announces its newest innovation is now available nationwide. The latest addition to the brand's flavored rum family, BACARDÍ Mango Fusion, is a one-of-a-kind product that fuses the ripe flavor of mango with a recognizable hint of orange, creating an unforgettable taste experience.

BACARDÍ rum created the flavored rum category when it launched BACARDÍ Limon in 1995. BACARDÍ Mango Fusion joins the lineup of flavored rums both on- and off-premise and is available in 750 ml size for a suggested retail price of $14.99, in addition to 50 ml, 200 ml, 375 ml, 750 ml, 1 liter and 1.75 liter sizes.

"Mango is one of the most popular flavors on the market today, with its light, crisp profile," said Toby Whitmoyer, vice president and brand managing director, rum category, at Bacardi U.S.A., Inc. "As leaders in the rum category, we're committed to innovating to meet our consumers' needs - and BACARDÍ Mango Fusion delivers on that promise," he added.

The new product launch is supported with national digital media, on- and off-premise sampling and promotion.

Original source: Company Release


Sectors: Product launches, Spirits

Companies: Bacardi Ltd

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