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Product Launch - US: Bacardi's Bacardi Classic Cocktails Light

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Bacardi's Bacardi Classic Cocktails Light  

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Category – RTD, low calorie, rum, Mojito 12% abv, Pina Colada 11.5% abv

Available – From this month

Location - US, nation-wide

Price – Info not available

Bacardi has launched a line of low-calorie, ready-to-serve cocktails in the US.

Bacardi Classic Cocktails Light come in Mojito and Pina Colada varieties and contain about 95 calories per 4oz serving. It will be distributed in 75cl and 1.75-litre bottles.

An advertising campaign featuring US actress Busy Philipps will support the launch.

The campaign, which will run until September, will appear in print with a focus on entertainment and women's lifestyle media, while digital components will span entertainment, lifestyle, and party-planning content sites.

Bacardi launched its Classic Cocktails line in June 2010.


Sectors: Product launches, Spirits

Companies: Bacardi Ltd

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