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Bacardi's Aberfeldy Exceptional Cask 15-Year-Old Sherry Finish

Aberfeldy Exceptional Cask 15-Year-Old Sherry Finish

Aberfeldy Exceptional Cask 15-Year-Old Sherry Finish

Category - Spirits, whisky, Scotch, single malt, 43% abv

Available - From 1 November

Location - Globally, exclusively through the Global Travel Retail channel

Price - SRP of between EUR90 (US$100) and EUR99, depending on location. Available in limited - albeit unspecified - quantities

Bacardi is to launch a limited edition, 15-year-old expression of its Aberfeldy single malt Scotch brand in the GTR channel. Under the company's 'Exceptional Cask' series of single malt bottlings, the latest iteration will be available only through outlets operated by travel retailer Heinemann.

The liquid has spent 12 years in oak casks before being finished for three years in Oloroso Sherry casks.

The 15-year-old will be promoted through consumer engagement activity as 15 airports worldwide, including Amsterdam Schiphol, Istanbul, Copenhagen, Sydney, Frankfurt and Hamburg.

"The consumer appeal of … Aberfeldy goes from strength to strength, as demonstrated by its climbing the charts towards the top of the category with notably strong performance in Europe and in Asia," said Thomas Koch, director of international key accounts at Bacardi Global Travel. "With the growing credibility of Global Travel Retail as a specialist channel, increasing numbers of whisky collectors and connoisseurs know that luxury airport stores like Heinemann's are the place to seek out rare finds like this."

Bacardi's 'Exceptional Cask' line has also included limited edition bottlings from the group's Aultmore, Craigellachie, Royal Brackla and Glen Deveron single malts.

Why single malt Scotch must ignore its core consumer - Click here for a just-drinks comment


Sectors: Product launches, Spirits

Companies: Bacardi Ltd

Expert Analysis

Global Sector Insights: Scotch Whisky

Global Sector Insights: Scotch Whisky

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