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US: Bacardi unveils underlit Grey Goose bottle

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Bacardi has launched a LED-lit Grey Goose bottle into US nightclubs ahead of New Year.

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The Grey Goose Night Vision bottle is coated in blue lacquer with a goose emblem that is illuminated using LED lights hidden in its base, Bacardi said yesterday (17 December). It is available at nightclubs in New York, Los Angeles, Las Vegas, Miami, Chicago and Atlanta. 

Bacardi said the limited-edition design, available while stocks last, “is sure to be a focal point” for consumers celebrating the New Year.

It was revealed this month that Grey Goose, along with Jack Daniel's whiskey, Hennessy Cognac and Patron Tequila, account for more than half of alcohol brand-specific mentions in popular songs in the US that reference alcohol.


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