INDIA: Bacardi unveils new regional head

Most popular

Why spirits should look back to move forwards

Gaming - the next frontier for drinks marketing

Why spirits must rethink its future positioning

Responsible drinking efforts around the world

How wine can surf the waves of consumer change


Bacardi has lined up a replacement for its country manager in India, who is set to take a new role in the company.


Vijay Subramaniam takes over from Mahesh Madhavan on 7 October, Bacardi India said today (26 September). Madhavan's new role, which will be outside India, will be announced shortly, the unit said.

Subramaniam was previously CEO of Kaya, the skincare arm of Marico Limited. He also headed the international fast-moving consumer goods business for Marico and was PepsiCo's marketing VP in India. Subramaniam began his career with United Breweries in 1991.

Madhavan has been with Bacardi for 17 years and will continue to head up the South-East Asia market, Bacardi India said.

Bacardi this month unveiled a new TV ad for Dewar's Scotch whisky that will launch in its global markets, including India.

Related Content

"I feel that this is my company" - Interview, Bacardi CEO-in-waiting Mahesh Madhavan- Part I...

Bacardi snaps up Tequila powerhouse Patron

Bacardi snaps up Tequila powerhouse Patron...

"How do we make Bacardi relevant to Millennial consumers?" - Interview, Bacardi CEO-in-waiting Mahes...

This week in spirits & wine, featuring SPI Group's designs in gin, Bacardi's new CEO starts early while Dutch Spirits' CEO bids farewell and Sherry's high-end bounceback

This week in spirits & wine, featuring SPI Group's designs in gin, Bacardi's new CEO starts early wh...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..

Forgot your password?