INDIA: Bacardi unveils new regional head

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Bacardi has lined up a replacement for its country manager in India, who is set to take a new role in the company.


Vijay Subramaniam takes over from Mahesh Madhavan on 7 October, Bacardi India said today (26 September). Madhavan's new role, which will be outside India, will be announced shortly, the unit said.

Subramaniam was previously CEO of Kaya, the skincare arm of Marico Limited. He also headed the international fast-moving consumer goods business for Marico and was PepsiCo's marketing VP in India. Subramaniam began his career with United Breweries in 1991.

Madhavan has been with Bacardi for 17 years and will continue to head up the South-East Asia market, Bacardi India said.

Bacardi this month unveiled a new TV ad for Dewar's Scotch whisky that will launch in its global markets, including India.

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