Bacardi is launching a “multi-million euro” campaign for its Martini brand across Europe.

The company said the 'Begin Desire' push, which is centred around a new TV ad, will début in Italy on Sunday before rolling out to other markets next month. An extended version of the advert was released on YouTube today.

'Begin Desire' also includes new design assets for Martini to feature in outdoor, social media and digital advertising, Bacardi said.

Last month, Bacardi-Martini, a subsidiary of Bermuda-headquartered Bacardi, created the position of CEO for Southern Europe, with former Italy and France head Sylvie Hénon-Badoinot stepping into the role.