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Bacardi unveils 30-year-old Dewar's - Product Launch

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Bacardi unveils 30-year-old Dewar's

Bacardis new Dewars Scotch whisky is on show in Singapore

Bacardi's new Dewar's Scotch whisky is on show in Singapore

Category - Spirits, Scotch, blended, 40% abv

Available - From 7 November, on wider release from 1 December

Location - Initially at DFS Masters of Wines and Spirits in Singapore, later from selected Travel Retail outlets

Price - US$688 per 70cl bottle

Bacardi's Global Travel Retail unit has launched a new John Dewar & Sons' expression that contains whisky aged for a minimum of 30 years. Dewar's 30-Year-Old Ne Plus Ultra claims to be the oldest release under the Dewar's brand in its 170-year history. Nine bottles have been launched at DFS Masters of Wines and Spirits in Singapore, which opened on 7 November, and the expression will go on a wider release at selected stores in Travel Retail from 1 December.

Bacardi's team said the launch supports evidence that consumers continue to find age statements important when buying whisky.

“Our research reports that whisky shoppers use age statements to help them make a purchase decision as the simplicity of ageing is essential to help guide their choice at point of purchase,” said Joanna Richardson, Bacardi's GTR marketing manager for whisky

Rival Scotch whisky distillers have recently launched a number of no-age-statement products, including Pernod Ricard's Scapa Skiren in September.

In July, Pernod also pulled the 12-, 15- and 18-year old expressions of its Glenlivet single malt from Travel Retail and replaced them with three no-age-statement iterations under the 'Master Distiller's' umbrella.


Sectors: Spirits

Companies: Bacardi Ltd, Pernod Ricard

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