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Bacardi teams with Southern Glazer's as North American distribution consolidates

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Bacardi has consolidated a swathe of its distribution arrangements in North America, partnering with the soon-to-be-formed Southern Glazer's Wine and Spirits in the majority of the region's markets.

Bacardi has pulled together most of its North American distribution partnerships

Bacardi has pulled together most of its North American distribution partnerships

Southern Wine & Spirits Of America and Glazer's, which announced their combination as Southern Glazer's earlier today, will take over Bacardi's distribution across the Open and Control markets in the US and Canada, Bacardi confirmed late yesterday. The family-owned spirits firm will wind up its current contracts with around 35 partners across North America at the end of March.

Pete Carr, regional president for Bacardi in North America, said: "This decision will enable us to expand our footprint with a single regional partner for the Open, Control and Canadian markets. This is all about creating the best total value for Bacardi and reigniting top-line growth for our critical North America business in the most effective manner."

When contacted by just-drinks, a spokesperson for Bacardi said that the group's existing agreements in the region's Franchise states will continue.

The merger of Southern & Glazer's, expected to be competed in the second quarter, marks a major consolidation step-change in the US drinks distribution arena. Late last year, The Charmer Sunbelt Group and Wirtz Beverage Group started the ball rolling, confirming their intention to merge. The new entity, Breakthru Beverage Group, became the second largest wholesaler in the US, behind Southern.


Sectors: Beer & cider, Spirits, Wine

Companies: Bacardi Ltd

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