UK: Bacardi rum launches global ad push

By just-drinks.com editorial team | 21 July 2006

A fresh global advertising push for Bacardi will begin in two weeks as the rum brand looks to lure consumers from spirits rivals including Smirnoff and Jack Daniel's.

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A fresh global advertising push for Bacardi will begin in two weeks as the rum brand looks to lure consumers from spirits rivals including Smirnoff and Jack Daniel's.

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