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Bacardi rolls out short film to back Dewar's Double Double launch - video

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Bacardi has unveiled a short film to support the North American launch of its new Dewar's Double Double range.

The range, which comprises three expressions - each of which has gone through a four-step ageing process, was rolled out in Travel Retail last month. It will now go on sale in the US and Canada, backed by a marketing video inspired by the number four.

The short film comes in four episodes and was co-written and starred in by English actor Tuppence Middleton. 'Four' features a hotel manager, couple, dowager and hitman in four different plot lines that eventually combine.

The film launches today on Dewar's social channels and YouTube, where viewers can watch all four episodes as well as behind-the-scenes content.

The Double Double range will roll out in Canada and the US in both 37.5cl and 50cl bottles. The prices for the 37.5cl bottles are:

  • 21 Year Old SRP US$49.99
  • 27 Year Old SRP $99.99
  • 32 Year Old SRP $149.99

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