News

Bacardi puts rum on show with new global ad - video

Most popular

Why spirits should look back to move forwards

Gaming - the next frontier for drinks marketing

Why spirits must rethink its future positioning

Responsible drinking efforts around the world

How wine can surf the waves of consumer change

MORE

Bacardi has launched a new global advertising campaign for its namesake rum, in an attempt to return the brand to its party roots.


Related Content

Can Bacardi take its rum back to the party? - Analysis

Can Bacardi take its rum back to the party? - Analysis...

Stillhouse Spirits Co goes up against Bacardi in legal row

Stillhouse Spirits Co goes up against Bacardi in legal row...

Latest Havana Club flare-up sees Bacardi challenge Pernod Ricard dig

Latest Havana Club flare-up sees Bacardi challenge Pernod Ricard dig...

Bacardi takes Havana Club nation-wide in US as legal row rumbles on

Bacardi takes Havana Club nation-wide in US as legal row rumbles on...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?