Bacardi promotes Vinay Golikeri to GTR hotseat

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Bacardi has recruited internally for the new head of its Global Travel Retail division.

Vinay Golikeri joined Bacardi in 2003

Vinay Golikeri joined Bacardi in 2003

Vinay Golikeri, the unit's commercial director, is set to move up to become MD of GTR. The vacancy has arisen as incumbent Mike Birch switches to VP of digital commerce, a position he has held in tandem with the MD role since early last year.

Basing himself in Dubai, Golikeri will report in to the group's president of incubation brands & global commercial development, Maurice Doyle.

Having spent 16 years with Bacardi so far, Golikeri started in India before assuming the role of marketing director for GTR in 2011. Five years later, he was promoted to regional director for GTR operations in Asia Pacific, before becoming commercial director for the unit globally.

Earlier this year, Pernod Ricard refreshed its team in the GTR channel, with Craig Johnson being promoted to VP of marketing.

Are spirits brand owners driving Global Travel Retail customers to distraction? - Click here for a just-drinks comment

Sectors: HR – personnel, Spirits

Companies: Bacardi Ltd

Expert Analysis

Bacardi Ltd - Strategic SWOT Analysis Review

Bacardi Ltd - Strategic SWOT Analysis Review

Bacardi Limited (Bacardi) is a producer and marketer of spirits and wines.


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