BERMUDA: Bacardi president & CEO exits
Shirley joined Bacardi in March 2012
Bacardi has announced that its president & CEO, Ed Shirley, has left the company after two years in the role.
The Bermuda-headquartered group said late yesterday (7 April) that Shirley, 56, “expressed his plans to return to retirement”. Shirley joined the privately-owned spirits group in March 2012, from Procter & Gamble.
In an exclusive interview with just-drinks last year, Shirley admitted he was not satisfied with how the company's flagship white rum was performing, but said there were "great opportunities" to re-establish the brand.
Bacardi said an interim CEO will be announced “shortly” and will fill the role until a permanent replacement is found. In the meantime, the group's executive team will be led by chairman Facundo Bacardi.
“Ed leaves Bacardi a stronger organisation from his dedication to the company and its brands,” said Bacardi. “We thank Ed for his commitment and passion to Bacardi and we all wish him well.”
Yesterday, Bacardi revealed an image overhaul of its Dewar's blended Scotch whisky brand.
Bacardi has entered the Bourbon market, following its purchase of Angel's Share Brands and its Louisville Distilling Co subsidiary this week. just-drinks spoke to the company's co-founder and chief in...
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