News

US/CANADA: Bacardi prepares Grey Goose VX for on-trade launch

Most popular

Why Diageo is winning the Tequila race

Will Diageo earn its gin wings with Aviation?

Spirits brand owners and their green efforts

The just-drinks Analyst returns - Feb '21

Anheuser-Busch InBev in 2020 - results preview

MORE

Bacardi is to expand the launch of its Grey Goose VX into the North American on-trade next month.

Grey Goose VX was launched last month

Grey Goose VX was launched last month

The vodka and Cognac blend will be available in a “selection of top hotels and nightclubs” in the US and Canada, Bacardi told just-drinks this week. VX, which was launched in Travel Retail last month, is also expected to enter London bars and clubs from Spring next year.

The rollout will be limited by the availability of the Cognac used in VX, which comes from grapes grown in the Grand Champagne Cognac region.

Grey Goose's global ambassador, Joe McCanta, said: “Because it's a limited amount of grapes, there is a limited amount of production, so it's not going to be everywhere. But there's a selected group of night time spots that we're going to launch it with.”


Sectors: Spirits

Companies: Bacardi Ltd

Related Content

Bacardi's Grey Goose campaign heralds cosier world of luxury marketing - Focus

Bacardi's Grey Goose campaign heralds cosier world of luxury marketing - Focus...

Bacardi Aventura dark blended rum - Product Launch

Bacardi Aventura dark blended rum - Product Launch...

"No one wins. I don't see any company coming out of this up" - just-drinks speaks to Wine & Spirit T...

"There will be a reframing of consumers' creativity around this year's socialising" - just-drinks s...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?