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US/CANADA: Bacardi prepares Grey Goose VX for on-trade launch

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Bacardi is to expand the launch of its Grey Goose VX into the North American on-trade next month.

Grey Goose VX was launched last month

Grey Goose VX was launched last month

The vodka and Cognac blend will be available in a “selection of top hotels and nightclubs” in the US and Canada, Bacardi told just-drinks this week. VX, which was launched in Travel Retail last month, is also expected to enter London bars and clubs from Spring next year.

The rollout will be limited by the availability of the Cognac used in VX, which comes from grapes grown in the Grand Champagne Cognac region.

Grey Goose's global ambassador, Joe McCanta, said: “Because it's a limited amount of grapes, there is a limited amount of production, so it's not going to be everywhere. But there's a selected group of night time spots that we're going to launch it with.”


Sectors: Spirits

Companies: Bacardi Ltd

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