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Bacardi partners Synergy to bottle William Lawson's Scotch whisky in Russia

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Bacardi has signed a deal with Russian spirits producer Synergy to bottle its William Lawson's blended Scotch whisky in Moscow. 

The whisky will be aged and blended in Scotland before being shipped to the Beluga vodka maker's plant. The bottling line is scheduled to open on 26 April and the first bottles will appear in market this Autumn. 

William Lawson's global director Michael Semiz confirmed that the product can still be called Scotch whisky. "Understandably, the Scottish authorities are very protective of the quality and international reputation of Scotch whisky," he said. "Scotch whisky blends must always be aged and blended in Scotland, however, they can be bottled anywhere in the world when... the final product is guaranteed to be identical to whisky bottled in Scotland."

According to the Scotch Whisky Association, Scotch single malt whisky must be bottled in Scotland

Synergy CEO Alexander Mechetin said the partnership is "unprecedented" for the Russian spirits market. "In Russia's modern history it is the first example, when a global producer of spirits launches bottling of its international brand in the country," he added. 

Semiz said Bacardi would perform regular quality checks at the plant. 

Alejandro Ouziel, VP, head of Eastern Europe for Bacardi said the deal underline's Bacardi's commitment to Russia. 

Earlier this month, Bacardi updated its US legal filing from 2004 against Pernod Ricard over the Havana Club trademark in the country.


Sectors: Spirits

Companies: Bacardi Ltd

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