Vijay Subramaniam will report to Bacardi CEO Mahesh Madhavan

Vijay Subramaniam will report to Bacardi CEO Mahesh Madhavan

Bacardi has appointed  Vijay Subramaniam to the role of managing director for Asia Pacific, the Middle East & Africa (AMEA). 

The company said today that Subramaniam, who has been with Bacardi since 2013, will assume the position immediately. He replaces Alejandro Ouziel, who is leaving the company to "pursue other opportunities".

In his new role, Subramaniam reports to group CEO Mahesh Madhavan and joins the global leadership team. He will be based in Dubai. Subramaniam served as MD of India, and most recently expanded his role to lead the Middle East.

"As we continue to expand Bacardi's portfolio of premium brands in these vast and fast-growing markets, Vijay's keen understanding of the opportunities and complexities unique to this region, and his ability to brilliantly adapt global brands to make them locally relevant, will be vital to our continued global growth," said Madhavan.

The company also announced that South-East Asia MD Sanjit Randhawa will add India to his responsibilities. In addition, Vikas Mittal, who formerly managed West & North Africa, has been named MD of Middle East & North Africa, and François Portier, formerly MD for South & East Africa, now serves as MD of South, East & West Africa. 

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