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Bacardi names new global rum chief

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Bacardi has appointed an internal candidate to head up its rum portfolio globally.

Bacardi has appointed a new global head of rums

Bacardi has appointed a new global head of rums

Mauricio Vergara replaces Dmitry Ivanov, who was promoted to be Bacardi's CMO & president of its global brands in January. Vergara is currently the group's VP of global commercial.

In his new role, Vergara will be responsible for Bacardi's namesake rum portfolio and its super-premium rums within the Facundo collection. Vergara will also be in charge of Bacardi's global marketing strategy for rum and will handle brand innovation and line extensions.

He will remain based in Bacardi's global brands headquarters in London and report to Dmitry Ivanov.

In the last week, Bacardi has revealed that it has acquired Angel's Envy Bourbon and taken a stake in small-batch Scotch whisky producer Compass Box.


Sectors: HR – personnel, Spirits

Companies: Bacardi Ltd

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