Market research
Bacardi Martini is to advertise its Bombay Sapphire gin brand on TV for the first time. The campaign is to break at the beginning of June with ads being aired on three national cable networks: Bravo, Outdoor Life and USA. The ads, which will run for a month and then return for the holiday shopping season, have been created by the agency Margeotes/Fertitta & Partners in New York.
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