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USA: Bacardi-Martini streamlines trade marketing

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Bacardi-Martini Ltd is to merge its on and off-trade marketing departments in a bid to optimise its consistency of brand messages across trade sectors. In a statement, the company said that central to the restructure is the promotion of two key executives, Bruce Ray and Jeremy Paris Jones. Ray is now director of trade marketing with responsibility across both sectors and Paris Jones is now purchasing controller.


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