Bacardi Lion has formally announced that Colin Rochester has been appointed as managing director of the spirits liquor company, replacing Julian Williams.

Rochester was formerly sales and marketing director at Bacardi Lion, which formed only last year.

Initially during the integration phase between Lion Nathan and QBI (Bacardi's Martini's Australian Subsidiary), Rochester was responsible for driving the operational management of merging the two businesses and ensuring the new joint venture, Bacardi Lion was up and running at the "go-live" date, which was less than seven weeks after its announcement.

His move to managing director, which was effective from 28th June, will see a July hand-over take place with Julian Williams, the incumbent MD who is moving back to the UK.

Rochester is vice president of the Australian Liquor Merchants Association and a board member of the Distilled Spirits Industry Council.