Grey Goose will have preferred brand status

Grey Goose will have preferred brand status

Bacardi's Grey Goose vodka brand will be the official spirit of the PGA Tour after it signed a three-year deal with the North American professional golf organisation.

The agreement gives Grey Goose preferred brand status and positioning at all PGA Tour tournaments, Bacardi said yesterday (4 November). The deal also covers the Champions Tour and Tour.

Financial details behind the tie-up were not disclosed.

Grey Goose brand MD Shane Graber said: “The partnership with the PGA Tour will enable us to have a deeper level of engagement with both Grey Goose enthusiasts and golf fans alike.”

As part of the sponsorship, Grey Goose will be featured in all PGA Tour Grills, a new premium restaurant concept launching early next year in selected airports in the US, Bacardi said.

The vodka brand will also continue its 'Grey Goose 19th Hole Lounge', which will serve Grey Goose cocktails and host six-time PGA Tour champion Matt Kuchar, the official Grey Goose golf pro.

To read an exclusive just-drinks comment on Grey Goose's new global marketing campaign, click here.