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Bacardi lines up Grey Goose Travel Retail campaign

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Bacardi's Global Travel Retail unit has launched a summer campaign for its Grey Goose vodka brand at Paris's Charles de Gaulle airport. 

The Grey Goose Extraordinary Summer campaign runs until the end of July

The Grey Goose Extraordinary Summer campaign runs until the end of July

The 'Extraordinary Summer' activation is a partnership with Lagardère Travel Retail at Buy Paris Duty Free in Terminal 2E. The campaign includes a limited-edition Grey Goose 'Riviera' bottle design. 

The design, which features marinière stripes, is said to reinforce the brand's French heritage. 

The initiative will run throughout June and July. It includes a beach bar with decking and will champion the Le Grand Fizz cocktail. The campaign also includes a cocktail glass giveaway when consumers purchase two one-litre bottles. 

"Summer is a key time of year for Grey Goose and we want to inspire shoppers to elevate their summer cocktail experience, while reinforcing the brand's French heritage and having Riviera epitomise summer lifestyle," said Bacardi GTR regional director Europe Aude Bourdier-Rocourt.

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