News

Bacardi launches 'We Are the Night' global ad campaign - video

Most popular

The beer category in 2018 - Review

The beer category in 2019 - just-drinks predicts

How beer faces the growth challenges of tomorrow

Is craft spirits approaching a reset moment?

MORE

Bacardi has hired the director of Eternal Sunshine of the Spotless Mind  for its latest "multi-million dollar" global advertising campaign. 


Related Content

Can Bacardi take its rum back to the party? - Analysis

Can Bacardi take its rum back to the party? - Analysis...

"We have more ideas on the table than the capability to handle them" - just-drinks speaks to Marco M...

Free Craigellachie 51 YO, Bacardi's single malts strategy and a tough stance on age statements - Interview - Bacardi's global brand director for malts, Ian Taylor

Free Craigellachie 51 YO, Bacardi's single malts strategy and a tough stance on age statements - Int...

Latest Havana Club flare-up sees Bacardi challenge Pernod Ricard dig

Latest Havana Club flare-up sees Bacardi challenge Pernod Ricard dig...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?