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Bacardi has launched a new UK cinema ad for Bombay Sapphire ahead of a “multi-million pound” nation-wide campaign for the gin brand.

The two-minute “Sublime” spot will début in cinemas today before a shortened TV version goes out from 9 February, Bacardi said today. An outdoor and print campaign will also roll out across the UK.

Shot from the point of view of a man holding the blue Bombay Sapphire bottle, Sublime shows the locations that the botanicals for the gin come from.

Bacardi moved production of Bombay Sapphire to Laverstoke Mill in Hampshire last year.


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