News

Bacardi launches global Grey Goose campaign to combat "dumbed down" vodka category - video

Most popular

The just-drinks Analyst returns

just-drinks speaks to Distill Ventures' CEO

"Too many tuxedos, too much bling" - BrewDog

Why spirits must rethink its future positioning

just-drinks speaks to Diageo CEO Ivan Menezes

MORE

Bacardi's new global Grey Goose marketing campaign will attempt to make the vodka more relatable, the spirits company has said.


Related Content

Bacardi's Grey Goose campaign heralds cosier world of luxury marketing - Focus

Bacardi's Grey Goose campaign heralds cosier world of luxury marketing - Focus...

Is Global Travel Retail a step too far for Tito's Handmade Vodka? - Focus

Is Global Travel Retail a step too far for Tito's Handmade Vodka? - Focus...

"How do we make Bacardi relevant to Millennial consumers?" - Interview, Bacardi CEO-in-waiting Mahes...

How the global beer category will face the growth challenges of the future - Comment

How the global beer category will face the growth challenges of the future - Comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?