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UK: Bacardi launches a new look Metz

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Bacardi-Martin is to re-launch Metz this month with new packaging and a new flavour.

The entire Metz range - Original, Still and Black - has been re-designed to standout in the fridge, generating greater consumer awareness around the fact that Metz is schnapps-based.

The word "schnapps" has been moved from the body of the bottle, leaving just the Metz logo against an inverted triangle, and now runs up the neck, so consumers can see the brand's key ingredient at a glance. The red lettering from the old packaging has been discarded and Original Metz has also been updated with a reformulated flavour.

Jeremy Paris-Jones, commercial development controller at Bacardi-Martini said: "As the UK's number one PPS manufacturer, we are committed to regular and meaningful support for our brands to ensure their continued success.

"In the buoyant, but highly competitive flavoured alcoholic beverages market we need to keep our brands top of mind and are therefore looking forward to unveiling significant marketing activity for Metz a little later this year," he added.


Companies: Bacardi Ltd

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