Bacardi's Global Travel Retail unit has lined up a virtual reality cocktail programme for Virgin Atlantic's Clubhouse customers.
Bacardi's Virgin Clubhouse cocktail activation includes bars from across the world, seen via virtual reality head gear
The division said today that the 'Immersive Digital 360 Drinks Experience' allows consumers to virtually visit some of the world's best bars, while drinking signature drinks from their menus. Consumers wear a VR headset to see the cocktail being made in a partner bar, before being served the drink at Virgin's Clubhouses.
"Working with Virgin Atlantic over five years has been a journey of shared discovery and adventure as we both push ourselves each year to elevate drinking experiences for discerning travellers," said Aude Bourdier-Rocourt, regional director Europe, Bacardi Travel Retail. "The people we reach in the Virgin Clubhouse are the same customers who enjoy drinking Bacardi spirits in their cocktails in leading bars around the world."
The cocktails and bars are:
- Concrete Sazerac from Dandelyan, London
- Earl Grey Gin & Tonic from White Lyan, London
- Rum & Cola From BlackTail, New York City
- EO Manhattan From Employees Only, New York City
- Dead Reckoning From Smuggler's Cove, San Francisco
- Fennel From Farm To Glass From The Walker Inn, Los Angeles
- Suit & Tie From Columbia Room, Washington DC
- Nikkei Chilcano From Ruka, Boston
- Classic Daiquiri From Necker Island, British Virgin Islands
Participating airports include LAX, JFK and Heathrow.
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Sectors: Marketing – advertising & promotions, Spirits
Companies: Bacardi Ltd
