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US: Bacardi consolidates media services in US

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Bacardi has switched media agencies for several of its brands in the US.

The company's US sales and marketing arm, Bacardi USA, confirmed yesterday (23 February) that KSL Media will manage all of its media planning and buying services in the country.

KSL had previously managed media planning and buying for selected Bacardi brands, including Grey Goose vodka, Bombay Sapphire gin and Cazadores Tequila.

The expanded scope for KSL, which takes over from Universal McCann, includes Bacardi rum and Dewar's blended Scotch whiskies.

No specific reason was given for the change.


Sectors: Spirits, Wine

Companies: Bacardi Ltd, Bacardi USA

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