UK: Bacardi Brown-Forman Brands unveils Southern Comfort variant

By | 21 July 2009

Bacardi Brown-Forman Brands has launched a new Southern Comfort cocktail to the UK market for the summer.

Southern Comfort Lemonade & Lime is available at Thresher, Sainsbury and Tesco, where it is on offer until 18 August at four cans for GBP5 (US$8.24).

Claire Westlake, area marketing manager for Southern Comfort at Brown-Forman Beverages Europe, said: "Southern Comfort Lemonade & Lime is created in response to growing consumer demand both for convenient, pre-mixed drinks and for Southern Comfort."

A single can has an RRP of GBP1.59 and a four-pack GBP5.99.

Sectors: Spirits

Companies: Southern Comfort, Brown-Forman, Bacardi

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UK: Bacardi Brown-Forman Brands unveils Southern Comfort variant

There is currently 1 comment on this article

Sad Did their Press Release not inform about the ABV of this alcoholic drink?! What about the can contents...looks like a small can, maybe around 27cl??

 

Pedro Brazofuerte said at 7:47 pm, July 21, 2009

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